Goose and Grey

Sarah contacted me after seeing some branding work i’d done previously. She briefed me to refresh her logo. Goose and Grey was already an established brand - the focus here was to update the logo with an aesthetic that had become appropriate for the brand after it’s evolution from its original launch - handcrafted. Goose and Grey is predominantly viewed on Instagram so i initially made a circular logo and then adapted it for other platforms. I wanted to incorporate an icon that was relevant to the brand name and it was decided that the logo with the feather was the preferred outcome. The logo was then used on Goose and Greys website, their Instagram and on stickers.